This privacy policy explains what personal information is collected through this Web site, how the information is used, to whom it's disclosed, and how it's safeguarded. Unless indicated otherwise, this policy applies only to personal information collected through the Web site, microsites, or mobile sites of our brand that expressly adopt, and display or link to, this policy. By "personal information" we mean your identifying information (like name, home address, and email address), and descriptive information (like tastes and preferences) if coupled with your identifying information ("personally identifying information"). We may refer to Alexibella as "we," "us," or "our" throughout this privacy policy.

What personal information is collected on our Web site and how is it used?

  •  Information You Directly Provide through this Site
We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name, address, phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, responses to survey questions and sizing information.
This information is collected at various places: for instance, when you check out with your online order; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; enter contests or sweepstakes; or interact with special-event or program offers.
We may collect information that you provide about people you know. Example; we collect your gift recipient's contact information to process your gift orders. We may also collect contact information about your friends and family members when you participate in one of our refer-a-friend programs. In these instances, we may send a message to your friend or family member on your behalf. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message from you.
We use personally identifying information to do things like:

process your online orders; open an online account at your request; personalize your online experience with content and offers that are tailored to your interests; provide customer service, whether it's responding to a request or following up on an order; include you in surveys and contests; enable you to post your content, such as comments or images; facilitate networks of online social activity centered around our products and services; improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website; enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment; and market our products and services that may be of interest to you--for instance, we may add you to the Alexibella email list when you make an online purchase or sign up to receive emails; or we may add you to Alexibella print-catalogue list when you make an online purchase.

  •  Information We Observe or Collect through Technology
  1.  Navigational Information
When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.
  2.  Cookies and Clear gifs
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, tailor your online experience, and tailor offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.
We also use clear-gifs (also known as a Web beacon or Web bug) on our Web site and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time our Web site or email in question is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you'd be interested in participating in special events, given your preferences. The end result is a more personalized experience that's tailored to your needs and tastes.

  •  Information Others Observe or Collect through Technology
We evaluate and select third-party service providers to help us provide certain features on our site and analyze our visitors' site and purchase preferences. The following provides more information about these service providers. We use analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. For instance, these third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site. We also use third parties so that we can evaluate and understand your online and store purchases to provide tailored offers and information to you.


How is technology used to serve our advertisements on other Web sites and what choices do you have?

We contract with third-party advertising companies to deliver tailored online display and banner advertising to you on other Web sites. To serve this advertising, these third-party companies place, use, or rely on technology, such as cookies and clear gifs, to obtain information about customer interactions with us through our Web sites and interactions with other Web sites. Once this information is gathered, it helps us select tailored ads for placement on these other Web sites, based on a customer_s combined online and offline (e.g., in-store) shopping history and experience with us.

For information about opt out programs that these third party advertising companies participate in, and the effect of opting out, email us at

How does this Web site interact with third-party Web sites and content?

We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their Web practices. It is possible that the third party providing content through our Web site may collect or observe information through its use of technology. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices.

What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?

  •  Contractors
We use third-party "back-office" contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor site activity, serve surveys and provide analysis from the surveys when combined with website use, maintain databases, administer and monitor emails, administer and send mobile messages, serve ads on this and other Web sites as described above and provide consulting services. Contractors may also assist us in hosting microsites and mobile Web sites where you may provide personal information about you and others you know.
  •  Other Marketers
We may share your name, postal address, and summary purchase information with other merchants and merchant exchanges. Other merchants may, in turn, use this information to send you offers on their products and services.
  •  Law Enforcement and Emergency Response
We may disclose specific information about our Web-site visitors if we have a good-faith belief that it's necessary or authorized under the law to protect our customers, the public, or our business.
  •  Sale or Merger
In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, consumer information may be one of the business assets that are transferred in connection with the transaction.

Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.

What choices do you have over how your information is used?

  •  Email
You may remove your self from the Alexibella's email list by following the removal instructions located at the bottom of each commercial email. Opting out of any of these emails will not stop operational or transactional messages such as password-reset or account related information from the brand or line of business in question. We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we'll share your e-mail address with the specific third party in question. Please review their privacy policies to see how they treat your personal information.
  •  Mobile Messaging
If you've signed up for mobile text messaging offers but later decide you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message.
  •  Postal Mail: Catalogs
If you'd like to specify your preferences for our catalogues (including our postal-mail offers), simply follow the instructions on each such catalogue, or dial 1-800-411-5116. To reduce postal mail click here.
  •  Cookies and Clear Gifs
You may always choose to block cookies or even clear cookies from your computer. Simply follow your browser's instructions on how to block and clear cookies. Note that blocking cookies may not block the "first-party" cookies that are placed on your computer when you visit this site. By first-party cookies, we mean those cookies (whether placed by us or a contractor) that help us see how visitors use our site, and enable us to deliver our ads on our Web sites and other Web sites. Otherwise, clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect. With respect to cookies used as part of a survey, if you do not want the use of cookies to associate survey responses with your behavior on the site, you can elect to not take the survey.
  •  Other Marketers
If you don't want your basic contact and purchase information shared with other marketers (other than our affiliates and our contractor/service providers), please click here.


How do we secure your information on our site?

This Web site has the following types of security measures: limited access data-centers, firewall technology, and (for our e-Commerce sites through which you may place orders) secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet.

While we implement the above security measures on this site, you should be aware that 100% security is not always possible.